The Challenge
Brew & Bean had an aggressive expansion plan but their cash-register-only setup had no member data, no digital marketing capability, and morning peak queues at popular locations stretched beyond 10 minutes — actively turning away customers.
Our Solution
Starting with Restaurant Basic, Brew & Bean launched WeChat mini program ordering with pre-order capability and a sign-up bonus points campaign. Customers could order before arriving and skip the queue entirely. After 4 months of strong results, they upgraded to Professional to add iOS App, tablet POS for their busiest 10 locations, and multi-store analytics.
Key Results
Within 6 months: digital orders reached 78% of total transactions. Morning queue time dropped from 8 minutes to under 2. Member count grew 215%, creating a re-marketable CRM base. Revenue increased 41% YoY. The digital channel enabled their first successful brand collaboration campaign, reaching 180,000 users organically via WeChat Moments sharing.